Benefits Communication for Plan Sponsors
You wear many hats working in employee benefits, and benefits communication could be one of your most challenging roles. A big part of the benefits communication challenge is that employees are not benefits experts, nor should they be! Use the tools below to evaluate and elevate your benefits communication plan, helping your plan participants make the most informed decisions at critical times during their employee life cycle.
Communicating Employee Benefits
A common challenge in employee benefits is effectively communicating the benefits in place for participants. With more channels than ever for relaying information, clear communication requires knowledge and skills in strategies and measurements. This course will explore best practices and new strategies in communicating benefits to plan participants and measuring the plan for success. Take a deep dive into communication budgets, new technology, measuring results and more!
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Benefit Communication and Technology Institute
As we emerge from the pandemic with remote or dispersed workforces and changing participant needs, the challenge of communicating the value of benefits has become more complex but never more important. Join us for the Benefit Communication and Technology Institute and get the tools you need to evaluate your current communication strategies, learn best practices and uncover emerging trends that will help you better connect with your plan participants.
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Driving Engagement Through Tech: Modernizing Benefits Communication
Digital sprawl and competition for attention have made it harder than ever for trustees and plan sponsors to effectively manage communications, now across multiple channels and formats. Employees who feel informed and supported are more productive and more likely to stay with their employer, but their expectations and communication needs change over time. This requires trustees and plan sponsors to continuously evolve their communication approach—and toolkit. With case studies and practical takeaways, we'll dive into several impactful technologies that can improve communication and engagement in your programs. From AI to websites, automation to video, and gamification to data analytics, it's not as hard as you might think to leverage the latest technology to transform your benefits communications and maximize employee engagement.
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Trends in Benefit Open Enrollment and Communication: 2020 US Survey Report
The Trends in Benefit Open Enrollment and Communication: 2020 US Survey Report discusses standard practices for year-round benefit communication, communication related specifically to open enrollment, and how organizations are adjusting their communication efforts due to the COVID-19 pandemic.
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